Marketing Manager

Job Title: Marketing Manager

Location: Bengaluru

Role Objective

To drive footfall, leads, and revenue across VLCC clinics in Bengaluru through high-impact ATL, BTL, and DST initiatives, ensuring strong local brand visibility and measurable business outcomes.

Key Responsibilities

ATL (Above The Line)

• Plan and execute regional ATL campaigns (print, radio, OOH, local media).
• Coordinate with central marketing & external agencies for rollout.
• Ensure consistent brand communication across Bengaluru market.
• Track ATL ROI through footfall & lead impact.

BTL (Below The Line)

• Drive local activations: society activations, corporates, RWAs, malls, colleges, events.
• Design and execute clinic-level promotions and offers.
• Manage vendor partnerships (c...