Marketing Manager - Acquisition & Retention
Manulife • Halifax, Canada • Posted June 24, 2026
About the Role
Join Manulife’s Affinity Marketing team, focused on driving customer acquisition, conversion, and retention across a portfolio of insurance products (Health & Dental, Life, Travel, and Mortgage). This role is accountable for leading end-to-end acquisition and retention programs across affinity partners, translating business goals into integrated plans, driving measurable performance improvement, and building strong partner confidence through disciplined execution and clear insights.
**Position Responsibilities**
**1. Campaign Ownership & Execution**
+ Lead end-to-end delivery of acquisition and retention campaigns across a portfolio of affinity partners—from brief to launch to post-campaign learnings—ensuring timelines, dependencies, approvals, and quality standards are met.
+ Own campaign orchestration across paid media, email, content, direct mail, and digital experiences, coordinating internal teams, external agencies and vendors to deliver on plan.
...
**Position Responsibilities**
**1. Campaign Ownership & Execution**
+ Lead end-to-end delivery of acquisition and retention campaigns across a portfolio of affinity partners—from brief to launch to post-campaign learnings—ensuring timelines, dependencies, approvals, and quality standards are met.
+ Own campaign orchestration across paid media, email, content, direct mail, and digital experiences, coordinating internal teams, external agencies and vendors to deliver on plan.
...