Marketing - Lead Generation Specialist

Job Description

Company Overview

We are seeking a Marketing - Lead Generation Specialist to join a Karachi-based web development agency and drive a steady pipeline of qualified leads for web development, e-commerce, and digital transformation services. The role focuses on research-driven outbound and inbound efforts, campaign optimization, and close coordination with sales and delivery to convert opportunities into projects.

Key Responsibilities

• Develop and execute lead generation strategies across digital channels (Meta, LinkedIn, email, PPC, niche platforms) to generate qualified leads.
• Research target industries and buyer personas, build prospect lists, and run targeted outreach sequences tailored to decision-makers in Pakistan.
• Create and optimize landing pages, Meta campaigns, and conversion funnels with clear CTAs to improve lead quality and conversion rates.
• Manage CRM records, track lead sources, sc...