Marketing Intelligence Analyst

Software Guidance & Assistance, Inc. (SGA) is searching for a Marketing Intelligence Analyst for a CONTRACT assignment with one of our premier Insurance services clients. This is a hybrid role requiring 2–3 days onsite in one of the following locations: New York, NY (Hudson Yards), Holmdel, NJ, Bethlehem, PA, Stamford, CT, Pittsfield, MA, or Boston, MA.

 

Responsibilities:

• Manage end-to-end audience list production for marketing campaigns, ensuring accuracy, timeliness, and compliance across channels


• Execute audience segmentation using defined logic, filters, exclusions, and governance rules


• Perform data QA to validate audience quality, identify anomalies, and ensure alignment with campaign requirements


• Maintain documentation, templates, and workflows to improve consistency and scalability in list management


• Partner with marketing stakeholders to refine audience requirements and res...