Marketing data analyst

JOB DESCRIPTION Marketing Data Analyst Purpose of the Role

A leading organisation is seeking a data-driven and commercially minded Marketing Data Analyst to support strategic decision-making across its portfolio of brands.

This is a newly created role focused on transforming complex customer, loyalty, campaign, media, and product data into clear, actionable insights that drive growth and optimise marketing performance.

The successful candidate will play a key role in customer segmentation, loyalty analytics, campaign effectiveness, and media spend optimisation , while also contributing to predictive modelling and forecasting initiatives .

Working closely with marketing, data, and innovation teams, this individual will help shape data-led strategies that enhance customer experience, improve ROI, and unlock new business opportunities. Key Responsibilities Loyalty Programme Analytics Analyse customer behaviour including sign-ups, engagement, redempti...