Marketing Automation Specialist

About the job Marketing Automation Specialist

Responsibilities

• Stakeholder management: Act as a primary point of contact for stakeholders across global teams, ensuring their requirements are effectively captured, prioritized, and implemented within marketing automation platforms. Also manage the completeness of requests and related documents submitted to the marketing automation request queue.
• Campaigns management: Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with marketing governance, brand guidelines, and industry best practices, with strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi-channel campaigns, retargeting, campaign optimization.
• Training & Mentorship: Train internal stakeholders for any of the tools and processes that the corporate communications team is responsible for. Mentor and guide Level 1 Marketing ...