Market Development Manager
Printpack • Atlanta, Georgia • Posted June 12, 2026
About the Role
Printpack is seeking a strategic and innovative Market Development Manager I or II to identify and develop new customer segments, markets, and differentiated value propositions within the flexible packaging industry. This role will be instrumental in driving growth, innovation, and competitive positioning in a rapidly evolving market landscape.
Key Responsibilities:
Identify high-potential customer segments and emerging markets.
Define winning value propositions and market differentiators.
Analyze market gaps, trends, and competitive positioning.
Collaborate cross-functionally with Sales, R&D, Operations, Procurement, HR, and Customer Experience teams.
Develop and execute market entry strategies.
Build strategic alliances with external stakeholders and industry partners.
Qualifications:
Experience in market development, business strategy,...