Manager, NBA Measurement & Analytics

Next Best Action (NBA) is foundational in RBC’s Personal Banking strategy, helping Canadians receive simpler experiences, thoughtful recommendations, and holistic support. The team advances RBC’s ambition to Win for Tomorrow by delivering hyper-personalized, scalable, and measurable journeys powered by leading-edge analytics and AI.

Job Description

In this role, you will lead the design, execution, and evaluation of large-scale marketing experiments that optimize campaign performance and inform client engagement strategies. You will foster a culture of experimentation that accelerates learning, sharpens decision-making, and reinforces RBC’s leadership in personalized marketing and financial advice.

• Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.
• Collaborate with Marketing and Business partners to analyze experiment results using statistical methods.
• Develop the scalable d...