Manager, IMX - Customer Marketing, Immediate Consumption

Coca Cola • Shanghai, Shanghai • Posted June 07, 2026

About the Role

Description

Summary: Role Summary 

The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM. 

This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network. 

Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup 

What You’ll Do for Us 

Define Impulse & Velocity Strategy 

  • Develop long-range growth strategy for immediate consumption occasions 

  • Establish cooler placement, visibility, and asset productivity standards 

  • Lead seasonal and event-driven activation strategy to maximize impulse capture 

    • Drive Operational & Commercial Excellence