Manager Category, Sportswear SEA

Adidas • Indonesia, Jakarta • Posted June 30, 2026

About the Role

Purpose & Overall Relevance for the Organization

At adidas, Sportswear is where sport inspired design meets modern culture. As Category Manager, Sportswear for Southeast Asia, you will lead category planning and franchise execution for one of adidas’ most commercially important lifestyle category, translating SEA Lifestyle category direction into strong assortments, clear franchise priorities, and consumer relevant commercial opportunities across SEA markets.

Key Responsibilities

Sportswear Category Strategy

  • Translate SEA Lifestyle category strategy into seasonal Sportswear category plans, franchise priorities, and commercial opportunities.

  • Identify whitespace opportunities, range gaps, and growth initiatives within Sportswear.

  • Support category pricing ladders, depth logic, and portfolio decisions through data-led recommendations.

    • Franchise & Range Architecture

  • Lead franchise planning an...