Management trainee - Brand Manager
VVF Group • Mumbai, Maharashtra • Posted July 06, 2026
About the Role
*Please note this role would be for Softsens Division.
Role Overview
The Assistant Brand Manager – BTL, Shopper Marketing & Operations will serve as the Brand Manager's key execution partner, responsible for translating integrated marketing strategies into impactful on-ground activations across offline channels. The role will own end-to-end execution of shopper marketing, retail activations, POSM deployment, promoter programs, geo-targeted campaigns, and on-ground partnerships – ensuring seamless coordination between Sales, Digital Marketing, Influencer Marketing, and external agencies to deliver measurable consumer engagement, brand visibility, and offtake growth.
Key Responsibilities:
Shopper Marketing & Retail Execution
Execute shopper marketing initiatives
across GT, MT, Pharmacy, Hospitals, Clinics, and key retail partners to drive in-store visibility, consumer engagement, and conversion.
Own end-to-end deployment of POSM, dealer boards...
Role Overview
The Assistant Brand Manager – BTL, Shopper Marketing & Operations will serve as the Brand Manager's key execution partner, responsible for translating integrated marketing strategies into impactful on-ground activations across offline channels. The role will own end-to-end execution of shopper marketing, retail activations, POSM deployment, promoter programs, geo-targeted campaigns, and on-ground partnerships – ensuring seamless coordination between Sales, Digital Marketing, Influencer Marketing, and external agencies to deliver measurable consumer engagement, brand visibility, and offtake growth.
Key Responsibilities:
Shopper Marketing & Retail Execution
Execute shopper marketing initiatives
across GT, MT, Pharmacy, Hospitals, Clinics, and key retail partners to drive in-store visibility, consumer engagement, and conversion.
Own end-to-end deployment of POSM, dealer boards...