Lead User Experience Content Strategist (Hybrid)

American Family Insurance - Corporate • Madison, WI • Posted July 13, 2026

About the Role

American Family Insurance is looking for a Lead UX Content Strategist to define how content powers AI-enabled product experiences at scale. You'll set the direction for how content is authored, structured, and governed—ensuring it performs consistently for both people and AI systems.

This is a highly cross-functional, influence-driven role where you'll partner across design, product, engineering, and AI/ML teams to shape thoughtful, scalable experiences.
You'll play a key role in shaping how content enables the next generation of intelligent experiences—impacting product quality, AI performance, and user trust at scale.

You will report to the Director, Customer Experience - Digital Marketing

#LI-Hybrid

Position Compensation Range:

$113,000.00 - $194,000.00

Pay Rate Type:

Salary

_Compensation may vary based on the job level and your geographic work location._ _Relocation support is offered for eligible candidat...