Lead, Store Connection, Brand, NSO
Nike • Shanghai, China • Posted June 04, 2026
About the Role
Role Overview:
Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport. Drive the E2E process for Seasonal Must Win stories from plan to execution in door level.
Key Accountabilities:
+ Develop & Create consumer journeys informed retail marketing by concept/door dimension to support business.
+ Orchestrate in store consumer journeys for Nike retail concepts in the GC Marketplace that build awareness.
+ Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies.
+ Drive/support the campaign and project forward by consolidation and follow through the executional process cross-functionally
+ Through integrated marketing, connect seasonal core products, commercial district bestsellers, and regional offerings of stores to e...
Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport. Drive the E2E process for Seasonal Must Win stories from plan to execution in door level.
Key Accountabilities:
+ Develop & Create consumer journeys informed retail marketing by concept/door dimension to support business.
+ Orchestrate in store consumer journeys for Nike retail concepts in the GC Marketplace that build awareness.
+ Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies.
+ Drive/support the campaign and project forward by consolidation and follow through the executional process cross-functionally
+ Through integrated marketing, connect seasonal core products, commercial district bestsellers, and regional offerings of stores to e...