Lead Omnichannel Campaign Strategy
Canadian Tire • toronto, on • Posted July 09, 2026
About the Role
Shape top-tier omnichannel media strategies with a focus on performance as the Omnichannel Campaign Lead. Drive impactful paid media campaigns across diverse platforms including paid search and social.
As the Omnichannel Campaign Lead, you will manage comprehensive media activations while collaborating with Sales, Planning, and Ad Operations teams. This role demands expertise in optimizing campaign health, utilizing metrics like ROI and CPA to influence future strategies. Additionally, your focus on operational efficiency will enhance communication and processes across campaigns.
Key Responsibilities:
• Oversee end-to-end performance and reporting of campaigns
• Collaborate with partners to design effective media programs
• Manage budgets, ensuring maximum ROI on expenditures
• Analyze trends and recommend optimizations proactively
• Align campaigns with advertiser objectives and best practices
Requirements:
• E...
As the Omnichannel Campaign Lead, you will manage comprehensive media activations while collaborating with Sales, Planning, and Ad Operations teams. This role demands expertise in optimizing campaign health, utilizing metrics like ROI and CPA to influence future strategies. Additionally, your focus on operational efficiency will enhance communication and processes across campaigns.
Key Responsibilities:
• Oversee end-to-end performance and reporting of campaigns
• Collaborate with partners to design effective media programs
• Manage budgets, ensuring maximum ROI on expenditures
• Analyze trends and recommend optimizations proactively
• Align campaigns with advertiser objectives and best practices
Requirements:
• E...