Lead Global Demand Generation at Sidetrade
SideTrade SA • calgary, ab • Posted June 12, 2026
About the Role
Join Sidetrade as the Vice President of Demand Generation, where you’ll spearhead the global demand strategy to enhance pipeline across target markets. This pivotal role demands strong multi-channel marketing expertise.
In your position at Sidetrade, you will take ownership of the demand generation programs that directly influence company revenue. Your responsibilities include directing a skilled team and forging partnerships with Sales leadership to prioritize campaigns effectively. You will leverage advanced marketing technologies to deliver insightful reporting and ensure strategic budget allocations.
Key Responsibilities:
• Lead the demand generation strategy for pipeline acceleration
• Build and mentor a top-performing digital marketing team
• Align closely with Sales on campaign priorities and targets
• Conduct multi-channel marketing campaigns across regions
• Maintain and optimize the demand generation budget
Requirements:
• Minimum 8 years B2B SaaS m...
In your position at Sidetrade, you will take ownership of the demand generation programs that directly influence company revenue. Your responsibilities include directing a skilled team and forging partnerships with Sales leadership to prioritize campaigns effectively. You will leverage advanced marketing technologies to deliver insightful reporting and ensure strategic budget allocations.
Key Responsibilities:
• Lead the demand generation strategy for pipeline acceleration
• Build and mentor a top-performing digital marketing team
• Align closely with Sales on campaign priorities and targets
• Conduct multi-channel marketing campaigns across regions
• Maintain and optimize the demand generation budget
Requirements:
• Minimum 8 years B2B SaaS m...