Junior Digital Marketing Strategist: Growth & Analytics

1. Digital Strategy & Campaign Management

• Integrated Digital Planning: Assist in designing and implementing 360° digital marketing plans that align with corporate ATL/BTL campaigns to ensure a seamless brand experience.
• Performance Marketing: Execute and optimize paid media campaigns (Search, Display, Social, and Programmatic) to drive brand awareness and lead generation.
• SEO & SEM Oversight: Monitor and improve the organic and paid search visibility of corporate websites and digital assets.

2. Social Media & Content Leadership

• Content Ecosystem: Manage the year-round digital content calendar, ensuring all posts (videos, infographics, articles) reflect company's vision as the national energy leader.
• Community Management: Oversee social media engagement and sentiment analysis, ensuring timely responses and maintaining a positive corporate reputation online.
<...