Intern, Brand Strategy & Activation (lyf)

Ascott International Management (2001) Pte Ltd • Singapore, Singapore • Posted June 28, 2026

About the Role

Job Description

Learning Experience and Journey:

  • Learn about lyf, its brand strategy and how the brand is activated through different functions, which includes Brand, HR, Operations and Business Development. 
  • Experience, collaborate and observe the interaction of functions during brand execution. 
  • Understand the different typologies that is present within Singapore as well as through on-the-job training. 
  • Developing skill sets through projects: 

    Brand

  • Drive the operation strategy of a brand including defining brand activities calendar, creation of robust plans, identification of potential vendors for engagement. 
  • Assist to curate and develop guidelines for delivering brand promises and collaborating with different level of stakeholders to scale-up the brand. 
  • Research, analyze and evaluate the potential of commercial activities as a brand-building strategy for lyf. 
  • Recruitment and Talen...