Influencer Marketing Specialist

On-site - Pasig 1-3 Yrs Exp Bachelor Full-time

Job Description

• Research, identify, and evaluate potential KOLs/influencers whose audience, image, and expertise align with the brand's target market and goals.
• Maintain and expand a network of KOLs across relevant platforms (Instagram, TikTok, YouTube, specific industry forums).
• Build, nurture, and maintain strong, long-term relationships with KOLs and their agencies.
• Serve as the main point of contact for all KOL-related communications.
• Develop and execute end-to-end KOL marketing campaigns from ideation to launch.
• Collaborate with internal teams (Marketing, PR, Product) to align KOL content with overall marketing strategies and product launches.
• Develop detailed content briefs and manage timelines to ensure deliverables are met.
• Negotiate fair compensation, deliverables, and contract terms with KOLs or their representatives.
• Man...