Home Care Brand Manager - Surface Cleaner
Unilever • Ho Chi Minh City, Vietnam • Posted July 04, 2026
About the Role
Job Purpose:
+ Lead brand strategy and storytelling for Sunlight Surface Cleaners, delivering growth by planning, creating and managing brand presence, messaging and integrated campaigns across touchpoints.
+ Key responsibilities
+ Lead annual brand strategic planning, aligned to BG/BU strategy, handshake with cross-function and BG.
+ Plan, create and manage campaigns across digital, shopper, in-store and PR, ensuring consistent brand storytelling.
+ Develop local innovation, PPA initiatives by channel to deliver JTBDs with robust business case
+ Develop brand assets: content, key visuals, presentations, packaging and printed materials, ensuring accessibility and compliance.
+ Partner with CMI, CSP, CBD, R&D and Finance to land innovations and track performance.
+ Manage A&P budget and agency partners to maximise ROI.
job Requirements:
+ 2-3 Years of FMCG marketing/brand management exp...
+ Lead brand strategy and storytelling for Sunlight Surface Cleaners, delivering growth by planning, creating and managing brand presence, messaging and integrated campaigns across touchpoints.
+ Key responsibilities
+ Lead annual brand strategic planning, aligned to BG/BU strategy, handshake with cross-function and BG.
+ Plan, create and manage campaigns across digital, shopper, in-store and PR, ensuring consistent brand storytelling.
+ Develop local innovation, PPA initiatives by channel to deliver JTBDs with robust business case
+ Develop brand assets: content, key visuals, presentations, packaging and printed materials, ensuring accessibility and compliance.
+ Partner with CMI, CSP, CBD, R&D and Finance to land innovations and track performance.
+ Manage A&P budget and agency partners to maximise ROI.
job Requirements:
+ 2-3 Years of FMCG marketing/brand management exp...