Head of Social Media and Network Communications

Role : Head of Social Media and Network Communications Location : Mumbai Job Level/ Designation : M4, Vice President Job Purpose: To lead the Brand Communication efforts for Network Vertical by developing ATL and BTL communication that will drive strategic brand differentiation and support business efforts for this vertical and also drive brand love, strategic brand differentiation and build strong brand perception. Be the Centre Of Excellence for everything social @ Vi - To lead the social media, content & influencer marketing, tracking and insights responsibilities and own the social presence and reputation of Vodafone Idea Ltd. Key Result : Areas/Accountabilities: Driving brand differentiation through articulation and Interpretation of the brand positioning and personality for Network vertical. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns. Conceptualizing, Building, Owning and Implementing 360 degree integrat...