Head of Marketing - Mobile Apps

Location: Remote UK - Occasional travel to Head office in Sheffield

Contract: Permanent

The Head of Marketing is a key new role, created to establish Twinkl Parents as one of the most trusted and recognisable family learning brands in the UK over the next five years.

We are seeking an exceptional marketing leader who has led marketing for an app based consumer business, with a proven ability to build powerful, emotionally resonant strategies and campaigns that inspire engagement, loyalty, and advocacy. Experience in the family, education, or lifestyle sectors would be ideal but is not essential.

You will define and champion the marketing strategy for Twinkl Parents across web and app, translating it into impactful storytelling, campaigns, and experiences that bring our Parents offering to life.

Working alongside a pod of growth, creative and product specialists, you’ll ensure that every marketing touchpoint, from performance...