Head of marketing - fabiani and g-star
The Foschini Group • remote, remote • Posted July 09, 2026
About the Role
JOB DESCRIPTION
Key Responsibilities:
Develop and implement strategic marketing plans to promote products, increase foot traffic, and drive sales in retail stores and online platforms. Lead the creation and execution of integrated marketing campaigns, including advertising, promotions, events, and digital initiatives. Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth. Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve targets. Oversee the development of creative assets, messaging, and branding materials that resonate with target audiences and align with brand guidelines. Collaborate with product development teams to launch new products and optimize existing offerings based on market insights and customer feedback. Drive customer acquisition and retention strategies through CRM initiatives, loyalty programs, and personalized marketing tactics. Measure and analyze the...
Key Responsibilities:
Develop and implement strategic marketing plans to promote products, increase foot traffic, and drive sales in retail stores and online platforms. Lead the creation and execution of integrated marketing campaigns, including advertising, promotions, events, and digital initiatives. Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth. Manage the retail marketing budget effectively, allocating resources to maximize ROI and achieve targets. Oversee the development of creative assets, messaging, and branding materials that resonate with target audiences and align with brand guidelines. Collaborate with product development teams to launch new products and optimize existing offerings based on market insights and customer feedback. Drive customer acquisition and retention strategies through CRM initiatives, loyalty programs, and personalized marketing tactics. Measure and analyze the...