Head of Direct Marketing & Personalization

Optum Philippines is seeking an experienced marketing professional to lead the 1:1 direct marketing content strategy across B2B, B2C, and B2Provider audiences. The role requires 8–10+ years in direct/CRM marketing with hands-on experience in MarTech stacks. This position emphasizes creating personalized, compliant content strategies and involves strong stakeholder management. Candidates should have a Bachelor’s degree, with an advanced degree preferred. Familiarity with healthcare regulatory environments is essential.
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