Head of Digital Merchandise & Content

The Head of Digital Merchandise & Content leads the global digital commerce strategy, experience, experimentation, and commercial direction across all markets and platforms (web and app). This role leads multidisciplinary teams and operates in close partnership with markets to deliver scalable growth and brand consistent execution. Responsibilities
: Own the end-to-end digital experience vision across website and app journeys Define and drive the global digital commerce vision, roadmap, governance, and KPIs Own global experience principles, experimentation frameworks, and commercial direction Define global success metrics and KPIs, providing clear performance intent for markets Establish global frameworks, standards, and governance to enable scalable execution across markets Lead commercial direction and planning principles, and forecasting frameworks in partnership with markets Oversee commerce content, digital merchandising, and storytelling strategy aligned to commercial prioriti...