Head Marketing

Description

Role Overview

Lead the bank’s marketing agenda with a sharp focus on brand building, customer acquisition, and business growth through data-driven strategies.

Key Responsibilities

• Define and execute integrated marketing strategy aligned to growth plans

• Lead advertising, campaigns, digital & performance marketing

• Drive brand positioning and measurable business outcomes

• Leverage customer insights and market intelligence for strategic decisions

• Build and lead a high-performing, customer-centric marketing team

Preferred Candidate

• 20 years of experience in BFSI / NBFC / FMCG

• Proven expertise in scaling marketing across geographies

• Strong track record in digital, brand, and growth marketing

• Demonstrated leadership in building high-impact teams