SUMMARY OF RESPONSIBILITIES:
Growth Strategy & Demand Generation:Develop and execute multi-channel growth strategies across paid search, paid social, display, retargeting, and organic search.Drive qualified lead generation and measurable pipeline contribution.Align digital programs with business unit priorities and seasonal demand patterns.Test, refine, and scale high-performing acquisition and retention initiatives.Own SEO performance and organic search growth to increase qualified inbound traffic.Digital Performance & Website Optimization:
Own website and landing page performance as revenue-generating assets.Lead conversion optimization and funnel performance within HubSpot.Partner with design and content teams to strengthen UX, messaging, and engagement.Implement structured testing across ads, creative, and landing pages.Improve cost efficiency, conversion ra...