Global Brand Director Avapritinib - Global Launch Center

Job Purpose

The Global Brand Director will be responsible for maximizing the potential of Ayvakit and long‑term success of the brand in the Rare Diseases Franchise. Ayvakit has blockbuster commercial potential, and we are looking for an exceptional marketer with a proven track record of building blockbuster brands. The position reports to the Global Brand Lead Avapritinib and will be based in Zug, Switzerland.

Main Responsibilities

• Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Ayvakit and amplify real‑world clinical experience.
• Design innovative peer‑to‑peer educational formats, including case‑based learning and interactive workshops to support clinical decision‑making and knowledge exchange.
• Partner with the GBL to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry‑leading educational programs. <...