Generative Engine Optimisation Executive (GEO, AEO)

Role & Responsibilities

• Build and optimize AI-first content and data pipelines to improve visibility across LLM platforms
• Design and implement Generative Engine Optimization (GEO) strategies (next-gen SEO for AI search)
• Work on prompt optimization, retrieval structuring, and semantic ranking for AI systems
• Collaborate with marketing and product teams to ensure content is AI-consumable and discoverable
• Optimize structured and unstructured data for LLM ingestion (RAG pipelines, embeddings, metadata tagging)
• Analyze how AI systems surface content and continuously improve ranking signals within AI outputs
• Experiment with AEO (Answer Engine Optimization) techniques for direct answer-based discovery
• Monitor performance using AI analytics tools and refine strategies based on user query patterns

Ideal Candidat

• eStrong GEO / AI Search Optimiz...