GenAI Content Marketing Strategist (BA)

Job Overview

The GenAI Content Marketing Strategist is responsible for integrating Generative AI into all aspects of the organization’s digital content marketing activities, including both external (customer-facing) initiatives and internal (operational) processes. This role leads the adoption, development, and customization of AI-powered tools to enhance marketing performance. With expertise in digital marketing and Generative AI, the strategist implements solutions that seamlessly integrate into existing systems, maximizing efficiency across all digital platforms.

Responsibilities

• Lead the integration of Generative AI into digital marketing processes, driving efficiency and personalization.
• Deliver human and AI content solutions ranging from copywriting, content planning, creation, strategy, research and analytics processes.
• Design and implement AI-driven solutions to optimize performance and automate key marketing operation...