Executive Director, Omni-Channel Acquisition Marketing Strategy & Optimization — Business Card

**About this role:**

Wells Fargo is seeking a **Senior Lead Product Manager (Executive Director)** to drive the strategic development and execution of omni-channel acquisition marketing initiatives for **Signify by Wells Fargo** , our Business Credit Card Program. This role is pivotal in accelerating customer acquisition and growth through the creation of innovative digital marketing strategies.

As a Senior Lead Product Manager, you will work cross-functionally with the Signify Acquisition team to uncover and activate growth opportunities across digital channels. Leveraging customer insights, you’ll segment audiences, craft tailored marketing experiences, and develop a strategic roadmap to drive scalable, long-term acquisition growth for business card.

**In this role, you will:**

+ Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement.
+ Provide strategic vision and thoughtful leadership to seni...