Ecommerce Marketing Analyst

Position Responsibilities:

+ Collaborate with ecommerce team and key stakeholders to identify, monitor, and report on KPIs

+ Analyze the effectiveness of campaign performance across all digital platforms

+ Review ecommerce platforms daily with customer-first mindset; react to current business and changing trends

+ Analyze key website performance metrics and recommend improvements to website performance through A/B tests and analysis of the customer experience, conversion effectiveness, abandonment points, customer demographics, website usability and device trends

+ Provide proper tracking URLs for all digital campaigns, referrals, etc. as requested

+ Proactively audit, investigate, and resolve any tracking issues with internal and external partners

+ Stay up to date on new trends and emerging digital channels and provide suggestions for new initiatives that will improve performance

+ Other projects ...