EC Trade Marketing Assistant Manager

CooperCompanies • Shanghai, Shanghai • Posted July 11, 2026

About the Role

The EC Trade MKT Assistant Manager (hereafter “the role”) will plan and implement EC Trade MKT strategy, scope includes EC customers’ P&L management, promotion plan set up, key performance monitoring and EC key data update, etc.

  • EC Trade Marketing Strategy:

  • Closely work with EC team to set up EC trade marketing strategy by translating brand /portfolio strategy and priority to channel/customer growth plan and analyzing industry and competitors’ performance.

  • Responsible for tracking and achieving business targets and progress across all EC channels, including SI, SO, GMV, pricing etc. Business cycle set up and management, including but not limited to M+1 Plan & M-1 Review.

  • Promotion: Familiar with various promotional strategies across different EC channels. Analyze historical brand promotion performance, approve and execute channel promotion plans, ensuring maximum cost-effectiveness under a unified guideline across all channels. GWP...