Dr. Barbara Sturm, CRM Manager

PUIG Deutschland GmbH • london, england • Posted July 01, 2026

About the Role

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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

As CRM Manager, you will lead the development and optimisation of our omnichannel CRM strategy, driving consumer engagement, loyalty, and revenue growth. You will own the global CRM communications calendar, delivering data-driven, personalised campaigns that align with our brand values and business objectives.

Reporting to the Head of CRM & Loyalty, you will play a key role in shaping and delivering a world-class retention and loyalty strategy that drives long-term customer value. This role suits a proactive, commercially minded CRM professional who thrives in a fast-...