Director, Social Strategy and Content

Role Overview

Social Strategy & Leadership

• Lead the growth and evolution of social media presence across Instagram, LinkedIn, X, YouTube, and emerging platforms.
• Develop and execute social strategies that support brand campaigns, product launches, partnerships, events, and key business initiatives.
• Define channel-specific strategies, content pillars, audience engagement frameworks, and growth plans tailored to each platform.
• Identify emerging trends, platform shifts, cultural moments, and new content formats that position ahead of the market.
• Establish social media KPIs and measurement frameworks that support business and brand objectives.

Content Strategy & Creation

• Develop and execute social-first content strategies that drive awareness, engagement, thought leadership, community growth, and brand affinity.
• Create content concepts, ...