Director of Sales

Retail Options • La Crosse, Wisconsin • Posted June 30, 2026

About the Role

Job Description


Position Purpose:
Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also responsible for establishing sales territories and goals; determining the product line; managing pricing; managing sales; managing promotions; managing staff development; managing training; and conducting market research. Effectively manage assigned personnel. Functions as a team 
member within the department and cross-functions, as required, and perform any duty assigned to best serve the company.

Primary Responsibilities:

  • Develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.

  • Develops and manages sales/marketing operating budgets.

  • Plans and oversees advertising and promotion activities, including print, online, electronic m...