Director of Generative Engine Optimization
Intact Financial Corporation • toronto, on • Posted July 13, 2026
About the Role
Lead the future of AI marketing as the Director of Generative Engine Optimization at Intact. This strategic role combines content development, brand representation, and advanced data frameworks to enhance visibility and performance.
In this leadership position, you will define and steer the Generative Engine Optimization functions. Your experience in content distribution, partnerships, and performance metrics will establish a scalable AI-enabled engines and impactful marketing strategies. Collaborate with various teams to elevate brand presence in generative search and AI ecosystems.
Key Responsibilities:
• Define and implement the GEO function and strategy
• Develop go-to-market strategies for AI discovery
• Build frameworks for data and continuous testing
• Architect content distribution and syndication models
• Collaborate with stakeholders for alignment on content pillars
Requirements:
• Bachelor’s degree in Marketing or related field
• 15+ years in co...
In this leadership position, you will define and steer the Generative Engine Optimization functions. Your experience in content distribution, partnerships, and performance metrics will establish a scalable AI-enabled engines and impactful marketing strategies. Collaborate with various teams to elevate brand presence in generative search and AI ecosystems.
Key Responsibilities:
• Define and implement the GEO function and strategy
• Develop go-to-market strategies for AI discovery
• Build frameworks for data and continuous testing
• Architect content distribution and syndication models
• Collaborate with stakeholders for alignment on content pillars
Requirements:
• Bachelor’s degree in Marketing or related field
• 15+ years in co...