Director, Brand Management, CCTM, FR
The Coca-Cola Company • Issy les Moulineaux, France • Posted July 09, 2026
About the Role
**Director, Brand Management - Coca** ‑ **Cola Trademark (CCTM), France**
**Location:** France
**Reports To:** Senior Director, Brand Management France - CCTM
**Function:** Marketing
**Role Purpose**
The Director, Brand Management - CCTM France leads the end-to-end brand management for Coca‑Cola Trademark (Original Taste, Zero Sugar, Light variants) in France.
This role is accountable for translating Global and Europe OU (operating unit) brand strategies into locally relevant, insight-led execution plans, ensuring excellence across Media & Connections, innovation deployment, and in-market activation.
Operating within the Franchise model, the Director plays a critical role in delivering market share growth, brand equity, penetration, and commercial impact, working in close partnership with Customer & Commercial teams, CCEP (bottler), and cross-functional stakeholders.
As a key leader within the CCTM team, this r...
**Location:** France
**Reports To:** Senior Director, Brand Management France - CCTM
**Function:** Marketing
**Role Purpose**
The Director, Brand Management - CCTM France leads the end-to-end brand management for Coca‑Cola Trademark (Original Taste, Zero Sugar, Light variants) in France.
This role is accountable for translating Global and Europe OU (operating unit) brand strategies into locally relevant, insight-led execution plans, ensuring excellence across Media & Connections, innovation deployment, and in-market activation.
Operating within the Franchise model, the Director plays a critical role in delivering market share growth, brand equity, penetration, and commercial impact, working in close partnership with Customer & Commercial teams, CCEP (bottler), and cross-functional stakeholders.
As a key leader within the CCTM team, this r...