Digital Product Designer

The LEGO Group • Shanghai, Shanghai • Posted June 10, 2026

About the Role

Job Description

Core Responsibilities:

The Digital Product Designer is responsible for a set of activities including: conducting initial user research, driving a solution vision based on business and user insights, designing desirable and intuitive multi-channel experiences, developing wireframes and visual designs, and iteratively validating solutions with users.

  • Advocate and fight for user-centric solutions with design ethics in mind​.

  • Use and conduct relevant user research activities which insights will inform on specific user needs. Analyze the task, and the context of use to adapt and simplify the experience.​

  • Create a common visual identity and consumer recognition across LEGO’s Digital Ecosystem and anchor it with key stakeholders and appropriate product teams to ensure consistency across multiple platforms, devices and channels.​

  • Design new solutions articulated through...