Digital Performance Manager (Paid Social)

About the role

Most farmers who'd love Halter have never heard of it. This role exists to change that - at scale.

You own Halter's paid social globally. This is the broad-reach demand seat: your job is to put the right creative in front of the right farmers, generate qualified leads at an efficient cost, and keep scaling what works. You own the Meta ad account end-to-end, and you'll lead our expansion into emerging paid social channels - TikTok, paid YouTube, and programmatic platforms like StackAdapt as they become relevant.

You don't just buy media. You drive the creative testing roadmap, working with the Brand and Regional teams to get static and video that actually converts, and you know that on social the creative is the targeting. You'll live in the differences between dairy and beef, North and South Island, the Great Plains and the West - because what works for one segment falls flat for another.

You report to the Performance Marke...