Digital Marketing Specialist

Responsibilities

• Manage overall digital platforms, including websites and social media accounts such as Facebook, Instagram, TikTok, YouTube, and other online channels that may emerge from time to time.
• Write clear and compelling copy/captions for materials, schedule posts based on target and preferred audience, and engage with the community.
• Measure initiatives using analytics tools to understand consumer behavior in the digital landscape.
• Strategize and conceptualize content for digital platforms that is relevant and apt based on current marketing and consumer behavior trends.
• Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.
• Collaborate with external and internal teams to create digital and advertising content.
• Other digital activities may be required from time to time.

Qualifications

• With at l...