Digital Marketing Specialist

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the job Digital Marketing Specialist

Job Description:

• Responsible for the company's product advertising on platforms such as Google, Facebook, and TikTok, including operating and optimizing ad placements, developing ad placement mechanisms and strategies for different products, analyzing ad data, and summarizing experience.
• Responsible for creating advertising materials and assisting the design team in creating ad materials that meet the characteristics of the client's industry and comply with the corresponding media platform standards, including but not limited to text, images, and videos, optimizing materials based on their click and conversion rates.
• Monitor daily/weekly/monthly advertising data, output data analysis reports, continuously adjust and optimize advertising plans based on ad data, such as bidding, targeting, and creative, effectively improve ...