Digital Marketing Specialist Downtown (Downtown Toronto)

Digital Marketing Specialist - Rules and Reality

Location: 119 Queen Street, Suite 501, Ottawa, ON K1P 6L8 (Hybrid / In-Office) Job Type: Full time Key Stack: Paid Ads (Meta, Google), Analytics (GA4), SEO/SEM, Lead Gen.

At Rules and Reality, we don’t do vanity metrics or corporate fluff. We build marketing that drives actual revenue. We are looking for a sharp Digital Marketing Specialist to own our digital channels, launch aggressive growth experiments, and turn traffic into clients. If you want a predictable 9-to-5 with hand-holding, skip this. If you want freedom and data-driven impact, read on.

Key Responsibilities

• Drive Paid Traffic: Launch and optimize high‑ROI ad campaigns across Meta and Google Ads.
• Scale Lead Gen: Build, map, and test conversion funnels from first click to final sale.
• Analyze Data: Deep dive into GA4 to ruthlessly track and improve ROMI, CPA, and LTV.
• Test Creatives: Write high‑converting ad...