Digital Marketing Specialist

Responsibilities

• Manage the day-to-day digital marketing activities for all three brands
• Plan, create, schedule, and manage social media content across multiple platforms
• Develop and execute email marketing campaigns, newsletters, promotions, and automated journeys
• Assist in building thought leadership content for executives and brand channels
• Create or coordinate digital design assets for social media, email, web, and paid campaigns
• Manage paid advertising campaigns across platforms such as Meta, Google, LinkedIn, and TikTok where relevant
• Monitor campaign performance and optimise based on data and insights
• Support SEO initiatives including on-page optimisation, keyword research, metadata, and content recommendations
• Work with internal teams to align campaigns with promotions, launches, and business goals
• Maintain brand consistency across all digital touchpoints <...