Digital Marketing Lead

CONNECTING 2 WORK • thiruvananthapuram, kerala • Posted June 09, 2026

About the Role

Responsibilities:

  • Develop and execute result-driven digital marketing strategies to increase ROI.

  • Lead, mentor, and manage the digital marketing team to ensure performance and efficiency.

  • Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation.

  • Oversee content marketing, email marketing, and influencer collaborations to drive engagement.

  • Optimize marketing funnels and ad campaigns for better conversion rates.

  • Monitor and analyze marketing performance using key metrics and KPIs.

  • Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads.

  • Stay updated with the latest digital marketing trends, tools, and technologies.

  • Coordinate with developers, designers, and content creators to enhance marketing materials.

  • ...