Digital Marketing Executive

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, search engines, websites, email, and other digital channels.
• Manage and monitor paid advertising campaigns on platforms such as Meta, Google, TikTok, LinkedIn, and other relevant channels.
• Support content marketing initiatives by coordinating campaign promotions and audience growth strategies.
• Monitor and analyze campaign performance, website traffic, audience behaviour, and conversion metrics.
• Prepare performance reports and provide actionable recommendations for continuous improvement.
• Conduct keyword research, competitor analysis, and digital market research to support marketing strategies.
• Assist in managing SEO, website visibility, and online brand presence.
• Utilize AI tools to support content generation, campaign optimization, audience targeting, reporting, and marketing automation.
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