Digital Engagement Automation Lead

About the Company

TÜV SÜD is a respected global brand that offers opportunities to work in a global environment, impacting website operations across multiple countries.

About the Role

The E-Mail Automation Expert - Marketo Specialist will drive marketing automation excellence, optimize customer engagement, and enable scalable, personalized E-Mail campaigns through Marketo.

Responsibilities

• End-to-end development and execution of E-Mail campaigns in Marketo
• Build and optimize automated nurture programs, triggers, and customer journeys
• Database management & segmentation strategies in Marketo
• E-Mail performance analysis and reporting with actionable recommendations
• Ensure data privacy & compliance (GDPR, double opt-in, etc.)
• Collaborate with stakeholders to translate business needs into campaign strategies
• Develop and maintain M...