Your mission
Digital & Media Planning & Execution (Brand building):
Prepare the yearly Digital Brand Campaign Plan in collaboration with the Brand team, ensuring integration with overall brand objectives.Design and execute end-to-end digital campaigns to maximize online visibility, traffic acquisition, engagement and conversion rates (SEO, SEM, media buying, social media) tailored to Vietnamese audiences.Integrate O2O digital strategies seamlessly with offline and medical channels for holistic brand activation.Partner with agencies, influencers, and key opinion leaders to amplify brand reach and credibility.Ecommerce Marketing Planning & Execution (Performance media):
Manage annual offsite and onsite e-retail performance media & other ecommerce marketing activities (affiliate, livestream, etc) in alignment with E-commerce team & brand team.Ensure best in class level for e-merchandise, live...