Digital and Social Media Strategy Lead

Position Overview:

The Digital & Social Media Strategy Lead manages enterprise-level social engagement, reputation management, and digital brand growth initiatives. This role combines advanced analytics, paid media expertise, and content leadership to strengthen audience engagement, enhance visibility, and align social strategies with broader organizational objectives.

Key Responsibilities:

• Direct enterprise social listening programs, delivering actionable trend insights to inform reputation management and strategic engagement.
• Architect and execute integrated, multi-platform content strategies across Facebook, Instagram, LinkedIn, X, and YouTube.
• Lead paid social campaigns, including media planning, optimization, budget oversight, and performance reporting.
• Leverage advanced analytics and KPI tracking to drive data-informed decisions and maximize ROI.
• Integrate social SEO best practices (keyword mapping, s...