cx/Cro Analyst

About the role

As our CX / CRO Analyst, you will work closely with the Customer Experience Team and report to the CX / CRO Manager. You’ll contribute to fast‑moving projects that shape how we engage consumers today and tomorrow.

Responsibilities

• Customer Journey & Performance Analysis: Analyse behaviour and performance across priority digital journeys (entry, browse, search, PDP, checkout, post‑purchase), tracking conversion, engagement, drop‑off, and behavioural metrics to identify friction points and optimisation opportunities.
• Experimentation & Optimisation Support: Design, set up, execute, and evaluate A/B and multivariate tests; contribute to a prioritised optimisation and experimentation backlog while ensuring methodological rigour and data accuracy.
• Insight Generation & Knowledge Sharing: Translate complex data into clear, actionable insights and recommendations; document and share test results and learnings for reuse a...