Customer Acquisition Manager NEO.Injaz - RBG - Neo Unit.41.Retail Banking Group

Mashreq Bank • abu dhabi, abu dhabi • Posted July 10, 2026

About the Role

Job Title: Customer Acquisition Manager

Location: Dubai, UAE

Department: Retail Banking - Neo

Role Summary

The Customer Acquisition Manager is responsible for driving new‑to‑bank customer growth through digital‑first acquisition strategies. The role focuses on scaling high‑quality customer acquisition at optimal cost, managing the full acquisition funnel, and ensuring strict adherence to regulatory and compliance standards. The incumbent works cross‑functionally with marketing, product / proposition, technology, analytics, and compliance teams to deliver sustainable growth aligned with business objectives.

Key Responsibilities Customer Acquisition Strategy
  • Own end‑to‑end acquisition strategy for assigned banking products and customer segments.
  • Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
  • Identify high‑value customer seg...